Highbanks Sports Marketing is a national retail activation and merchandising company, providing Nascar race market and trackside services. We are based in “Nascar Country” among the teams and race shops.

We specialize in:
• Building our sponsors brand at the retail level
• Increasing Sales
• Gaining Market Share
• Building valuable relationships
• Entertaining retailers, customers and sponsors at Nascar events

Our Goal is to add value to the sponsorship dollars, create a loyal customer following to our sponsor and become the leader in customer service.

Our Business Philosophy is “If One Is Good …Then Two Is Better”. Our crew members will execute each retail account with maximum point of sale items in order to increase brand awareness for our sponsor and give them as much exposure as possible.

Highbanks Sports Marketing’s unique Brew Crew Program will market your products to the millions of race fans attending races all across the country.

General Services:
Highbanks Sports Marketing services include valuable Brew Crew in each race market prior to each Nascar event. We assist the sponsor’s local and regional sales people in merchandising, building floor displays and executing evening promotions. We deliver sponsor product(s) to the track, provide VIP garage tours and assist with corporate hospitality. A detailed weekly post race report will be provided after each event.

Our strengths are the personal relationships that we have built over the last 15 years all across the nation. We practice the best marketing skills in each race market, while understanding the laws/regulations in each market. This knowledge gives our team a strong edge on the competition.

Highbanks Sports Marketing has the competitive advantage by being in the race market each race week building valuable relationships and having the “Whatever It Takes…To Get The Job Done” attitude. In return for our efforts the local and national sales will increase each week.

Our focus will be on building our sponsors brand in all venues and assist in making real time price decisions to remain competitive in the key Nascar markets.

Highbanks Sports Marketing will create a sales incentive program to generate resources by investing against the competition. Our creativity will produce valuable market share, sales, and customer satisfaction.

“Adding Value To Your Sponsorship Dollars”

Highbanks Sports Marketing •P.O. Box 535 •Terrell, NC 28682
731.803.1400 cell • 828.478.9429•www.HighbanksSports.com

Brew Crew Testimonials:

I have been involved with racing at Lowe’s Motor Speedway since 1980 and have seen many suppliers’ efforts to drive sales at retail. None top the efforts of the Brew Crew’s, Scott Trevisan.
Dave Hurst, VP of Sales
United Beverages – Salisbury, NC

There is one person that helps us out tremendously, Scott Trevisan. He is the type of guy that rolls up his sleeves and works until the job is done and then some. He provides us with go to market insight and more attractive ways to get our message (POS) out there.
Hans Schule, DBM
Coors, CA

Any field person or distributor not taking advantage of the experience and talents of Brew Crew’s, Scott is sorely missing an opportunity to drive volume and brand awareness.
J. Nobles, General Sales Manager
VA distributor

I want to let you know how pleased we have been with the support from the Brew Crew. They are always there with POS, tires, hoods and their time to make it happen. The Brew Crew provides excellent hospitality and racing excitement for both our employees and customers. Their efforts are very much needed and appreciated!

Cameron Burns, Sales Manager
United Beverage – Hickory, NC